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Three Core Trademark Rules

A quick refresher on protecting the REALTOR® marks. Use them in the proper context, format them correctly, and skip the descriptive words.

Three Core Trademark Rules graphic: use in proper context, use proper formatting, and avoid descriptive words
Graphic from the National Association of REALTORS®. Select the image to open it full size.

  1. Use in proper context

    Never use the REALTOR® marks to refer to a job or an occupation.

    • Sarah works as a REALTOR®.
    • Sarah works as a real estate agent.

  2. Use proper formatting

    Never display REALTOR® in all lowercase.

    • REALTOR®, which is preferred
    • Realtor®
    • REALTOR
    • realtor

  3. Avoid descriptive words

    The REALTOR® marks may only be used in connection with a member’s name or a brokerage name.

    • Professional REALTOR®
    • Miami REALTOR®
    • Pleasant Realty, REALTORS®

REALTORS® are members of the National Association of REALTORS®. Questions about using the marks? Email [email protected]